Manuel wanted players to capture 'the fun and excitement of SpongeBob and his friends and gives fans a new way to experience the world of Bikini Bottom'. The Wii version was first announced on THQ's official press release on April 12, 2011. The SD card capability also makes it possible to share artwork with friends via e-mail or save it to computer desktops. With the uDraw's exclusive ability to export art to the Wii system's SD card slot, players can also put their drawings aworthy of a place in Patchy's own collection of SpongeBob art – or their own refrigerator. SpongeBob SquigglePants also lets players digitally draw, paint and color with a free-form drawing function, or choose from several SpongeBob-themed stamps. Patchy guides players through the game and makes surprise appearances and interacts with players as they play the Nanogames.

SpongeBob SquigglePants also features appearances from Patchy the Pirate, the president of the SpongeBob fan club, as its live-action host. Examples include 'Flying Disc of the Deep', where the player flicks the stylus to toss a flying disc to Larry the Lobster 'That Takes the Spongecake', where the player tilts the tablet to help SpongeBob blow out all the birthday cake candles and 'A Bridge Abridged', where the player draws a quick line between two cliffs to create a bridge for Plankton to cross and grab his coveted Krabby Patty, which it's mini-games borrows its concept from the WarioWare series.

Each game has a time limit of a few seconds and can only be tried five times before failing. SpongeBob SquigglePants consists of over 100 mini-games (or Nanogames) which require using the uDraw GameTablet. One of the examples of the Nanogames is 'That Takes the Spongecake', where the player tilts the tablet to help SpongeBob blow out all the birthday cake candles.

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