Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In the international bestseller Blue Ocean Strategy, W. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

They have fought for competitive advantage, battled over market share, and struggled for differentiation. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. Chan Kim About the bookīlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant This international bestseller challenges everything you thought you knew about the requirements for strategic success. Information about the book Blue Ocean Strategy, written by W. The file contains more than 240 pages … Title Chan Kim and published by Harvard Business Review Press in 2005 in PDF format. Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevantĭownload the book Blue Ocean Strategy pdf written by W.

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